https://www.brandedmark.com/blog/ Insights on Digital Product Passports, post-purchase experiences, product registration, and connected products for manufacturers. en-gb Tue, 26 May 2026 01:11:58 GMT https://www.brandedmark.com/blog/neurotags-alternative-connected-products/ NeuroTags handles anti-counterfeiting well. But for the full post-purchase lifecycle — AI support, spare parts, and EU DPP compliance — here's what to consider. Thu, 21 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/neurotags-alternative-connected-products/ https://www.brandedmark.com/blog/warranty-company-acquired/ When a manufacturer is acquired, warranty obligations transfer — but warranty data often doesn't. Here is what customers and manufacturers need to know. Tue, 19 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/warranty-company-acquired/ https://www.brandedmark.com/blog/blog-manufacturers-lose-aftermarket-amazon/ UK manufacturers build the product but Amazon takes the spare parts margin. Product identity creates a direct aftermarket channel that keeps revenue in-house. Tue, 19 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-manufacturers-lose-aftermarket-amazon/ https://www.brandedmark.com/blog/blog-warranty-transfer-sell-house/ When you sell your house, product warranties on your boiler, heat pump, and EV charger don't transfer automatically. Here is what manufacturers can do about it. Tue, 19 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-warranty-transfer-sell-house/ https://www.brandedmark.com/blog/ai-warranty-agents-need-product-identity/ AI warranty agents process claims faster — but they still start from zero when 70% of products are unregistered. Product identity is the missing data layer. Tue, 19 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/ai-warranty-agents-need-product-identity/ https://www.brandedmark.com/blog/blog-problem-with-warranty-software-starts-too-late/ Warranty software activates when something breaks. By then, 70% of your customers are already invisible. The real fix starts at manufacture, not at failure. Mon, 18 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-problem-with-warranty-software-starts-too-late/ https://www.brandedmark.com/blog/what-is-post-purchase-operating-system/ A post-purchase OS gives every product identity, memory, and intelligence after the sale. Here is what it does, who needs it, and why it matters now. Mon, 18 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/what-is-post-purchase-operating-system/ https://www.brandedmark.com/blog/digital-product-passport-textiles/ Textiles are among the first ESPR categories. Here's what Digital Product Passport compliance requires for clothing and footwear — and how to use it competitively. Mon, 18 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/digital-product-passport-textiles/ https://www.brandedmark.com/blog/blog-warranty-registration-vs-product-identity/ Warranty registration captures one moment. Product identity captures a lifetime. Here is why the distinction matters for manufacturers. Mon, 18 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-warranty-registration-vs-product-identity/ https://www.brandedmark.com/blog/post-purchase-platform-dpp-compliance/ Most warranty and registration tools cannot support Digital Product Passports. Build DPP compliance in from day one or pay to replace your platform by 2027. Fri, 15 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/post-purchase-platform-dpp-compliance/ https://www.brandedmark.com/blog/registria-alternative-uk-manufacturers/ Registria serves US enterprise. UK manufacturers need DPP compliance, mid-market pricing, and local support. BrandedMark is the alternative. Fri, 15 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/registria-alternative-uk-manufacturers/ https://www.brandedmark.com/blog/kezzler-alternative-connected-products/ Kezzler excels at enterprise serialisation. But if you need consumer-facing experiences, warranty management, spare parts, and AI support too — here's what to consider. Thu, 14 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/kezzler-alternative-connected-products/ https://www.brandedmark.com/blog/digital-product-passport-electronics/ Consumer electronics face some of the earliest EU Digital Product Passport deadlines. Here's what data you need, what the regulation requires, and how to comply in time. Mon, 11 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/digital-product-passport-electronics/ https://www.brandedmark.com/blog/uk-manufacturer-warranty-registration-audit-2026/ We examined the warranty registration processes of 26 UK manufacturers. 73% have no digital registration. Here's what customers actually experience. Mon, 11 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/uk-manufacturer-warranty-registration-audit-2026/ https://www.brandedmark.com/blog/best-warranty-software-uk-manufacturers/ Comparing 6 warranty management platforms for UK manufacturers in 2026. Features, pricing, and which fits your business. Sat, 09 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/best-warranty-software-uk-manufacturers/ https://www.brandedmark.com/blog/right-to-repair-uk-manufacturers-guide/ Right to Repair laws are tightening across the EU, US, and Australia. UK manufacturers selling globally need to understand what's coming and what to build now. Tue, 05 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/right-to-repair-uk-manufacturers-guide/ https://www.brandedmark.com/blog/digital-product-passport-construction/ Construction products face detailed EU Digital Product Passport requirements. Here's what compliance looks like for building materials, fixtures, and components. Mon, 04 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/digital-product-passport-construction/ https://www.brandedmark.com/blog/dpp-registry-2026-uk-manufacturers/ EU distributors are already requiring DPP-compliant identifiers. The central registry opens July 2026. Here's exactly what UK manufacturers must have in place. Mon, 04 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/dpp-registry-2026-uk-manufacturers/ https://www.brandedmark.com/blog/dyrect-alternative-warranty-registration/ Dyrect works well for Shopify warranty registration. But manufacturers who need serial tracking, AI support, spare parts commerce, and EU DPP compliance need more. Thu, 30 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/dyrect-alternative-warranty-registration/ https://www.brandedmark.com/blog/eu-right-to-repair-july-2026-uk-manufacturers/ EU Right to Repair Directive takes effect July 31, 2026. UK manufacturers selling into Europe face new repair obligations and spare parts rules. Tue, 28 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/eu-right-to-repair-july-2026-uk-manufacturers/ https://www.brandedmark.com/blog/digital-product-passport-appliances/ Home appliances are a priority ESPR category. If you make ovens, washing machines, or HVAC equipment, here's exactly what Digital Product Passport compliance requires. Mon, 27 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/digital-product-passport-appliances/ https://www.brandedmark.com/blog/blog-product-registration-musical-instruments/ Counterfeit guitars, lost warranty cards, and a thriving secondhand market. Musical instrument brands need per-unit digital identity more than they think. Mon, 20 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-product-registration-musical-instruments/ https://www.brandedmark.com/blog/blog-garden-tractor-warranty-spare-parts/ Autonomous mowers and garden tractors ship without digital identity. Spare parts revenue leaks to Amazon while manufacturers stay blind. Fri, 17 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-garden-tractor-warranty-spare-parts/ https://www.brandedmark.com/blog/blog-commercial-gym-equipment-ownership/ When a leisure centre changes operator, the equipment stays but service records, warranties, and maintenance history disappear. Per-unit identity fixes this. Fri, 17 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-commercial-gym-equipment-ownership/ https://www.brandedmark.com/blog/spare-parts-revenue-manufacturer/ You designed the part. You hold the stock. Amazon takes the sale. Here's why manufacturers lose spare parts revenue — and the per-unit fix. Thu, 16 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/spare-parts-revenue-manufacturer/ https://www.brandedmark.com/blog/blog-british-manufacturers-lose-customers/ UK manufacturers invest everything in product quality but surrender the customer relationship the moment the box leaves the warehouse. Here's what that costs. Thu, 16 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-british-manufacturers-lose-customers/ https://www.brandedmark.com/blog/made-in-britain-post-purchase-gap/ The 'Made in Britain' mark signals craft and pride — but says nothing about what happens after the sale. UK manufacturers are leaving a fortune on the table. Thu, 16 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/made-in-britain-post-purchase-gap/ https://www.brandedmark.com/blog/blog-hifi-turntable-digital-product-identity/ UK hi-fi brands build world-class products — then lose the customer the moment the box ships. Here's what that costs, and how to fix it. Thu, 16 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-hifi-turntable-digital-product-identity/ https://www.brandedmark.com/blog/consumer-rights-act-6-month-rule-manufacturers/ Within 6 months of purchase, UK law flips the burden of proof onto you. Most manufacturers don't know — and can't meet it. Here's what you need. Wed, 15 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/consumer-rights-act-6-month-rule-manufacturers/ https://www.brandedmark.com/blog/uk-sovereign-ai-fund-manufacturers/ The UK Sovereign AI Fund backs AI builders. But manufacturers are the users. What the AI wave means for UK product companies. Wed, 15 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/uk-sovereign-ai-fund-manufacturers/ https://www.brandedmark.com/blog/digital-product-passport-uk-manufacturers/ Cut through the DPP noise. A practical guide for UK manufacturers on what a Digital Product Passport actually requires — and why fixing post-purchase pain gets you there. Wed, 15 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/digital-product-passport-uk-manufacturers/ https://www.brandedmark.com/blog/registria-alternatives-uk-manufacturers/ Comparing the best Registria alternatives for UK manufacturers: Dyrect, NeuroWarranty, Tavant, and BrandedMark — on pricing, DPP compliance, and ownership transfer. Wed, 15 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/registria-alternatives-uk-manufacturers/ https://www.brandedmark.com/blog/john-deere-right-to-repair-settlement-agricultural/ John Deere's $99M FTC settlement is a warning for UK ag manufacturers. When you lock farmers out of their own machines, regulators eventually force the door. Tue, 14 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/john-deere-right-to-repair-settlement-agricultural/ https://www.brandedmark.com/blog/manufacturer-customer-data-gap/ Would the customers you can name fill a single spreadsheet? For most manufacturers, the answer is somewhere between embarrassing and zero. Sun, 12 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/manufacturer-customer-data-gap/ https://www.brandedmark.com/blog/blog-reverse-logistics-manufacturers/ Returns cost UK manufacturers billions annually. Most write off returned products because they cannot identify them. Product identity changes the equation. Sat, 11 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-reverse-logistics-manufacturers/ https://www.brandedmark.com/blog/blog-warranty-response-expectations/ Consumer expectations for warranty support have shifted to instant. Most manufacturers still take days to even acknowledge a claim. Here is what closes the gap. Fri, 10 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-warranty-response-expectations/ https://www.brandedmark.com/blog/hidden-cost-failed-warranty-claim/ Every failed warranty claim costs more than the claim itself. Repeat calls, negative reviews, lost revenue, and a customer gone forever. Thu, 09 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/hidden-cost-failed-warranty-claim/ https://www.brandedmark.com/blog/intercom-fin-apex-ai-product-support/ Intercom's Fin Apex 1.0 beats GPT-5 at customer service resolution. But for physical products, a better model doesn't fix the missing data problem. Mon, 06 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/intercom-fin-apex-ai-product-support/ https://www.brandedmark.com/blog/product-registration-software-guide/ Product registration software captures customer identity at unboxing. What it does, what to look for, and how QR registration delivers 55%+ rates. Sat, 04 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/product-registration-software-guide/ https://www.brandedmark.com/blog/saas-pricing-post-purchase-platform-economics/ Stripe charges per transaction. Intercom charges per resolution. What should a post-purchase platform charge per? The answer reshapes the economics. Fri, 03 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/saas-pricing-post-purchase-platform-economics/ https://www.brandedmark.com/blog/right-to-repair-eu-nintendo-switch-2/ Nintendo's Switch 2 scored 3/10 for repairability. Now it's being redesigned for EU compliance. What this means for manufacturers. Fri, 03 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/right-to-repair-eu-nintendo-switch-2/ https://www.brandedmark.com/blog/why-context-matters-ai-product-support/ Generic AI looks the same as product-grounded AI on the surface. The difference is invisible — until a customer asks a specific question. Fri, 03 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/why-context-matters-ai-product-support/ https://www.brandedmark.com/blog/why-warranty-registration-fails/ Paper cards, web forms, app downloads — every registration method fails for the same reason: too much friction, not enough value. Here's what works instead. Thu, 02 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/why-warranty-registration-fails/ https://www.brandedmark.com/blog/what-is-post-purchase-operating-system/ A post-purchase operating system gives every product identity, memory, and agency — registration, support, warranty, and ownership transfer from one QR scan. Wed, 01 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/what-is-post-purchase-operating-system/ https://www.brandedmark.com/blog/why-ai-chatbots-cant-support-products/ Generic AI gives plausible answers. Product-aware AI gives correct ones. The difference matters when a customer has a specific unit with a specific fault. Wed, 01 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/why-ai-chatbots-cant-support-products/ https://www.brandedmark.com/blog/70-percent-products-never-registered/ Paper cards get 10%. Web forms get 15%. The result: lost customers, warranty fraud, and aftermarket revenue leaking to Amazon. Wed, 01 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/70-percent-products-never-registered/ https://www.brandedmark.com/blog/what-happens-after-warranty-expires/ Most brands have no plan once warranty ends. That's when spare parts, loyalty, and repeat purchases should start — not stop. Wed, 01 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/what-happens-after-warranty-expires/ https://www.brandedmark.com/blog/best-qr-platform-apparel-textile-2026/ 5 platforms for EU textile DPP compliance (2027). Compared on material disclosure, care labels, resale, ownership transfer, and pricing for apparel brands. Tue, 31 Mar 2026 00:00:00 GMT https://www.brandedmark.com/blog/best-qr-platform-apparel-textile-2026/ https://www.brandedmark.com/blog/best-qr-platform-manufacturers-2026/ QR platform comparison for manufacturers: DPP compliance, ownership identity, warranty automation. BrandedMark vs Uniqode vs Scantrust vs Qliktag vs Blue Bite. Tue, 31 Mar 2026 00:00:00 GMT https://www.brandedmark.com/blog/best-qr-platform-manufacturers-2026/ https://www.brandedmark.com/blog/best-qr-platform-battery-manufacturers-2026/ EU Battery Regulation requires DPP by 2027. Compare 5 platforms on GS1 compliance, ownership identity, and battery-specific features. Tue, 31 Mar 2026 00:00:00 GMT https://www.brandedmark.com/blog/best-qr-platform-battery-manufacturers-2026/